Your Privacy Matters to 7u72
At 7u72, we handle your personal data with the same care and integrity we bring to every aspect of our platform. This Privacy Policy explains exactly what information we collect, how we use it, who we share it with, and the rights you hold over your own data.
SSL Encryption
All data transmitted between your device and 7u72's servers is protected by industry-standard SSL/TLS encryption, ensuring your personal and financial information cannot be intercepted in transit.
Minimal Data Collection
7u72 collects only the data that is strictly necessary to operate your account, process payments, and comply with anti-fraud and KYC obligations. We do not harvest data for its own sake.
No Third-Party Selling
Your personal data is never sold to advertisers or data brokers. Any third parties who receive your data do so strictly to provide services directly related to operating the 7u72 platform.
Local Payment Privacy
Transactions via bKash, Nagad, Rocket, and Upay are processed securely through the respective providers' APIs. 7u72 stores only transaction reference numbers and amounts — never your full mobile banking PIN or credentials.
Your Rights Respected
You have the right to access, correct, and request deletion of your personal data held by 7u72. We honour all valid data rights requests within a reasonable timeframe and with full transparency.
Secure Data Storage
Personal data is stored on secured servers with access controls, audit logging, and regular security assessments. Only authorised 7u72 personnel with a legitimate operational need may access player records.
Information We Collect
When you interact with the 7u72 platform — whether by registering an account, making a deposit, placing a bet, contacting our support team, or simply browsing our website — we may collect a range of information about you. This section describes the categories of data we collect and the specific circumstances in which each category arises.
Registration & Identity Data
When you create a 7u72 player account, we collect the personal information you provide during the registration process. This includes:
- Your full legal name, as it appears on your government-issued identity document.
- Your date of birth, which we require to verify that you meet our 18+ age requirement.
- Your current residential address, including city (which may be Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, or elsewhere in Bangladesh).
- Your registered mobile phone number, used for OTP verification and account communications.
- Your chosen username and hashed account password.
KYC Verification Documents
As part of our Know Your Customer (KYC) process, we may request and retain copies of documents you submit to verify your identity and address. These may include:
- National Identity Card (NID) — front and back images.
- Passport — bio-data page.
- Utility bill, bank statement, or other document confirming your residential address dated within three months.
- A selfie or live photo taken at the time of verification.
KYC documents are retained only for as long as required to fulfil our verification and compliance obligations. They are stored with heightened access controls and are accessible only to designated KYC verification staff.
Financial Transaction Data
When you make deposits or withdrawals on 7u72, we collect data related to those transactions. For mobile banking transactions (bKash, Nagad, Rocket, Upay), this includes the transaction reference number, the amount, the timestamp, and the registered mobile number associated with the payment. For bank transfer transactions, we collect the bank name (such as Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, or Sonali Bank), the transaction reference, and the amount. We do not collect or store your full mobile banking PIN, online banking password, or card numbers.
Gameplay & Betting Activity
We record all betting and gaming activity associated with your account, including the games played, bet amounts, outcomes, session durations, and responsible gaming tool usage. This data is used for account management, dispute resolution, bonus tracking, and responsible gaming monitoring. It may also be used in aggregate and anonymised form to improve our product offering.
Technical & Device Data
When you access 7u72, our servers automatically collect certain technical information. This includes your IP address, browser type and version, device type and operating system, screen resolution, and session timestamps. This data is used for security monitoring, fraud detection, and to ensure the platform functions correctly across different devices and network conditions. Your IP address may be used to apply geographic access controls in accordance with our Terms & Conditions.
Support & Communication Data
When you contact our support team — whether via live chat, email at [email protected], or any other communication channel — we retain a record of that interaction. This includes the content of your messages, timestamps, and the resolution of your query. These records are maintained to ensure consistent and accountable customer service and to protect both players and 7u72 staff in the event of a dispute.
You can request a full copy of all personal data 7u72 holds about you at any time by contacting [email protected]. We will respond to data access requests within 30 days of receipt.
How We Use Your Information
7u72 uses the personal data it collects for specific, legitimate, and clearly defined purposes. We do not use your data for any purpose beyond those described in this section without first seeking your consent or being required to do so by applicable law.
| Purpose | Data Categories Used | Legal Basis |
|---|---|---|
| Account creation and management | Registration data, contact data | Contractual necessity |
| Age and identity verification (KYC) | KYC documents, registration data | Legal obligation / contractual necessity |
| Processing deposits and withdrawals | Financial transaction data | Contractual necessity |
| Fraud detection and anti-money laundering | All categories | Legal obligation / legitimate interest |
| Responsible gaming monitoring | Gameplay data, account data | Legal obligation / legitimate interest |
| Customer support and dispute resolution | Support data, account data | Contractual necessity / legitimate interest |
| Platform security and access controls | Technical and device data | Legitimate interest |
| Promotional communications (opt-in only) | Contact data, gameplay preferences | Consent |
Marketing Communications
If you have opted in to receive promotional communications from 7u72, we may use your contact details and gaming preferences to send you relevant offers — including BPL season promotions, Eid bonus notifications, Pohela Boishakh special offers, and personalised slot recommendations. You may withdraw your consent to marketing communications at any time by contacting [email protected] or updating your account notification preferences. Withdrawing marketing consent does not affect our ability to send you service-critical account notifications.
Automated Decision-Making
7u72 uses automated systems to detect fraud, identify bonus abuse, and flag accounts for responsible gaming review. These systems may result in automated actions such as temporary transaction holds, bonus restrictions, or account flags for manual review. Where an automated decision has a significant impact on your account — such as a withdrawal hold or account suspension — you have the right to request a manual review by a member of our team. Please contact [email protected] to make such a request.
We never use your personal data to make decisions that would be considered discriminatory on the basis of your location within Bangladesh, your preferred payment method, or your chosen sport or game category.
Sharing & Disclosure of Data
7u72 does not sell, rent, or trade your personal data to any third party for commercial purposes. However, in the normal course of operating a regulated online gaming platform, we do share certain data with a limited set of trusted third-party service providers and, where legally required, with authorities. This section sets out the specific circumstances in which your data may be disclosed to parties outside of 7u72.
Payment Processing Partners
To process your deposits and withdrawals, we share the minimum necessary transaction data with the relevant payment service providers. For mobile banking transactions, this means sharing relevant account reference data with bKash, Nagad, Rocket, or Upay as applicable. For bank transfers, we share necessary payment instruction data with the receiving institution (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, or your designated bank). These providers operate under their own privacy policies and are bound by financial data security obligations appropriate to their industry.
Game Content Providers
7u72 integrates game content from third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe. To deliver these games and ensure correct bet settlement, session data including player account identifiers and bet amounts may be transmitted to these providers via secure API connections. Game providers do not receive your full personal profile, contact details, or payment information — only the session and gameplay data necessary to operate the game.
KYC and Fraud Prevention Services
We may use third-party identity verification and fraud detection services to assist with KYC checks and anti-money-laundering screening. These providers receive only the data necessary to perform the specific verification task. All such providers are contractually obligated to handle your data securely and to use it solely for the purpose for which it was shared.
Legal & Regulatory Disclosure
7u72 may disclose your personal data to law enforcement agencies, regulatory bodies, or other public authorities where we are required to do so by law, court order, or regulatory direction. In such cases, we disclose only the data that is specifically required and we will, where permitted, notify you of such a disclosure.
Business Transfers
In the event that 7u72 undergoes a merger, acquisition, or sale of all or a substantial part of its business assets, player data may be transferred to the acquiring entity as part of that transaction. In such an event, we will notify affected players via the email or contact details registered on their account before their data becomes subject to any materially different privacy policy.
All third-party service providers who handle 7u72 player data are subject to data processing agreements that restrict their use of your data to the specific purposes for which it was shared and require them to maintain appropriate technical and organisational security measures.
Data Retention & Storage
7u72 retains personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable legal and compliance obligations. The following retention periods apply as general guidelines.
| Data Category | Retention Period | Reason for Retention |
|---|---|---|
| Active account data (registration, contact) | Duration of account + 5 years after closure | Compliance, dispute resolution |
| KYC verification documents | Duration of account + 5 years after closure | AML / legal obligation |
| Financial transaction records | 7 years from transaction date | Financial records compliance |
| Gameplay and betting history | Duration of account + 3 years after closure | Dispute resolution, responsible gaming |
| Customer support records | 3 years from last interaction | Service quality, dispute resolution |
| Technical and device logs | 90 days on a rolling basis | Security monitoring |
| Marketing consent records | Until consent is withdrawn + 2 years | Consent audit trail |
Data Storage Location
Player data is stored on secured servers. Where data is processed by third-party service providers, those providers are required by contract to maintain appropriate security standards and to store data only in jurisdictions that offer an adequate level of data protection. 7u72 does not knowingly transfer player data to jurisdictions with inadequate data protection frameworks without appropriate safeguards in place.
Data Deletion Requests
You may request the deletion of your personal data by contacting [email protected]. We will honour deletion requests to the fullest extent possible, but please note that certain data categories — particularly KYC documents and financial transaction records — must be retained for the periods specified above to comply with anti-money-laundering obligations. Where data cannot be fully deleted due to legal retention requirements, we will instead restrict its use to compliance purposes only.
Your Privacy Rights
As a 7u72 player, you hold a set of rights with respect to the personal data we hold about you. We are committed to honouring these rights promptly, transparently, and without unnecessary barriers.
Right of Access
You have the right to request a copy of all personal data that 7u72 holds about you. Upon receiving a valid access request, we will compile and provide your data in a structured, commonly used format within 30 days. Access requests can be submitted by emailing [email protected] with the subject line "Data Access Request" and your registered account username or mobile number.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. You may update many of your account details directly through your account settings page. For changes to core identity data (such as your registered name or date of birth), you will need to contact our support team and provide supporting documentation, as these fields are subject to KYC accuracy requirements.
Right to Erasure
You have the right to request the erasure of your personal data, sometimes referred to as the "right to be forgotten". We will act on valid erasure requests subject to our legal retention obligations as described in Section 5. Please note that exercising your right to erasure will require the closure of your 7u72 account, as we cannot operate an active account without retaining the minimum data necessary to do so.
Right to Object to Marketing
You have the right to object at any time to the processing of your personal data for direct marketing purposes. To opt out of all marketing communications from 7u72, contact [email protected] with the subject line "Unsubscribe". We will process opt-out requests within five business days. Opting out of marketing communications does not affect your receipt of service-critical notifications such as account security alerts, withdrawal confirmations, and KYC verification updates.
Right to Request Manual Review
Where an automated decision has had a material impact on your account — such as an automated withdrawal hold or an automated bonus restriction — you have the right to request that a qualified member of our team manually reviews that decision. Manual review requests should be submitted to [email protected] with details of the automated action you are disputing. We will acknowledge manual review requests within 24 hours and aim to complete the review within five business days.
To exercise any of your privacy rights, please contact us at [email protected]. We may need to verify your identity before processing your request to ensure your data is not disclosed to or modified by unauthorised parties. We will never charge a fee for a first data rights request unless it is manifestly unfounded or excessive.
Data Security Measures
Protecting your personal data from unauthorised access, disclosure, alteration, or destruction is a core operational priority at 7u72. We implement a layered approach to data security that combines technical controls, procedural safeguards, and staff training.
Technical Controls
- SSL/TLS Encryption: All data in transit between your browser or device and 7u72's servers is encrypted using current industry-standard SSL/TLS protocols.
- Password Hashing: Account passwords are never stored in plain text. They are processed through a strong one-way hashing algorithm with salting to protect against credential database breaches.
- OTP Authentication: Account login and sensitive operations (such as withdrawal initiation) require OTP verification via your registered mobile number, providing a second layer of authentication.
- Access Controls: Internal access to player data systems is restricted on a need-to-know basis. Staff access is logged, reviewed periodically, and revoked immediately upon role change or departure.
- Intrusion Detection: 7u72's infrastructure is monitored for unusual access patterns, potential intrusion attempts, and anomalous data export activity on a continuous basis.
Incident Response
In the event of a data security incident that poses a risk to your personal data, 7u72 will take immediate containment action, conduct a thorough investigation, and notify affected players in a timely manner. Notifications will be sent to the mobile number or contact address registered on your account. We will explain the nature of the incident, the data affected, the steps we have taken in response, and the recommended actions you should take to protect yourself.
Your Role in Account Security
Data security is a shared responsibility. You play an important role in keeping your 7u72 account secure. We strongly recommend that you use a unique, strong password for your 7u72 account that you do not reuse on any other platform. Never share your login credentials, OTP codes, or KYC documents with any third party claiming to be from 7u72 — our support staff will never ask for your password. If you suspect that your account has been compromised, contact [email protected] immediately so that we can take protective action.
Changes to This Policy
7u72 reserves the right to update or revise this Privacy Policy at any time. Changes may be made to reflect updates to our data processing practices, changes in applicable law, the introduction of new features or services, or feedback received from players. When we make a material change to this policy, we will update the effective date displayed at the top of this page and, where the change is significant, notify active account holders via their registered contact details.
Notification of Changes
For changes that mater ially affect your rights or how we use your personal data, we will provide at least 14 days' advance notice before the new policy takes effect. This notice will be delivered via the mobile number or contact address registered on your 7u72 account. Continued use of the 7u72 platform after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms.
Reviewing Previous Versions
If you would like to review a previous version of this Privacy Policy, you may request it by contacting [email protected]. We maintain an internal archive of all previous policy versions together with their effective dates and a summary of the changes made at each revision.
Contact Us About This Policy
If you have any questions, concerns, or feedback regarding this Privacy Policy or the way in which 7u72 handles your personal data, please reach out to our team. We are committed to addressing all privacy-related enquiries transparently and promptly.
You can contact the 7u72 privacy team at: [email protected]
Please include "Privacy Enquiry" in the subject line of your message, along with your registered username or mobile number so that we can locate your account record and respond accurately. We aim to respond to all privacy enquiries within five business days.
This Privacy Policy was last reviewed and updated on 1 January 2026. The current version of this policy supersedes all previous versions. Players who registered prior to this date remain protected under the current policy from its effective date onwards.
Explore 7u72 With Confidence
Now that you understand how 7u72 protects and respects your personal data, you can enjoy everything our platform has to offer — from BPL and IPL cricket betting to hundreds of slot titles and a full live casino experience — with complete peace of mind.